top of page
Restaurant Guest Attraction Han


Menu Diversity Can Bury a Restaurant
We have just audited a chain of four Italian restaurants in Eastern Europe. The positioning is unique, the marketing team is highly creative, and guest experience and service interaction are excellent. There is only one problem — food quality.
They produce their own fresh pasta and even their own gelato, yet the menu is overloaded with up to 150 items. There is internal competition within the menu, product cannibalization, a completely scattered raw material matrix
2 min read


Creativity in HoReCa business: How Discipline is Born from Inspiration, and Loyalty from Personal Interest
Hospitality is a creative profession far beyond the kitchen. This chapter reveals how to ignite creativity in your frontline staff through the "I Am the Restaurant" philosophy. It presents a powerful internal monologue that defines true employee engagement, followed by ten actionable principles: radical openness that eliminates grudges, personal interest cultivated through kitchen immersion and competitor reconnaissance, mood discipline as a professional standard, professiona
13 min read


I am the restaurant concept of Fedor Sokirianskii
The "I Am the Restaurant" concept is not team-building; it's a management philosophy that transforms staff from hired hands into motivated owners. A deep dive into how a team's internal commitment becomes the ultimate guest hospitality.
4 min read
Be The First To Receive The Latest News
bottom of page
