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Articles


Raise Prices on the Restaurant Menu — or Not?
Food cost inflation cannot help but show up on your menu. Guests shop at chain grocery stores and fill up their cars with gas. When inflation hits a country, prices go up everywhere, including in foodservice. The question is not whether to raise prices or not. The question is how loyal your audience is to your brand and how satisfied they are with the quality of your food. How strong and active your competitors are in the market right now. What alternatives your guest has and
3 min read


Creativity in HoReCa business: How Discipline is Born from Inspiration, and Loyalty from Personal Interest
Hospitality is a creative profession far beyond the kitchen. This chapter reveals how to ignite creativity in your frontline staff through the "I Am the Restaurant" philosophy. It presents a powerful internal monologue that defines true employee engagement, followed by ten actionable principles: radical openness that eliminates grudges, personal interest cultivated through kitchen immersion and competitor reconnaissance, mood discipline as a professional standard, professiona
13 min read


Three types of restaurant owners
We've all seen the pattern. A successful actor, a bored banker, a retired athlete decides to "open a restaurant." They have the capital, the name, and the dream. Twelve months later, the "for lease" sign is back in the window.
Why? Because they confuse having a restaurant with living in one.
There are three distinct species of restaurant owners.
The first is the "Dilettante" — driven by glamour, by the fantasy of having a place to call their own.
7 min read


The Restaurant Manager and the Chef: Diagnosis of a Systemic Conflict and an Engineering Solution
The manager vs. Chef war is a systemic flaw, not a personality clash. Discover the complete diagnosis with the full table of mutual grievances and the engineering solution: a clear Responsibility Matrix to transform conflict into a strategic alliance.
12 min read


I am the restaurant concept of Fedor Sokirianskii
The "I Am the Restaurant" concept is not team-building; it's a management philosophy that transforms staff from hired hands into motivated owners. A deep dive into how a team's internal commitment becomes the ultimate guest hospitality.
4 min read


The "I Am the Restaurant" Concept: The Restaurant for the Guest
Discover the "I Am the Restaurant" hospitality management concept—a revolutionary approach fostering team ownership, personal investment, and creativity to transform guest experiences and elevate restaurant success. Based on Non-Formal Education principles.
4 min read


Ready2eat - ready meals production
Easy2Cook helps ready-meal producers scale sports nutrition, meal boxes, and retail food with controlled production flow, extended shelf life, reduced losses, and predictable costs
3 min read


Canteens and dining halls from 500 eaters
Easy2Cook designs large-scale canteen and institutional catering systems for 500+ diners, optimizing buffet service, food cost, labor efficiency, and food safety across factories, institutions, and corporate dining halls.
3 min read


Sandwiches production, vending, delivery
Easy2Cook helps producers of sandwiches and ready-to-eat food for vending and catering extend shelf life, reduce losses, simplify labor, and scale production using vacuum cooking and MAP systems.
3 min read


Supermarkets
Easy2Cook helps ready-to-eat food producers supply supermarkets with salads, healthy street food, bakery, and fresh bread using Cook & Chill, vacuum cooking, MAP, and controlled production systems.
3 min read


Students deiners and food kiosks
Student Canteens and Campus Food Court Solutions by Easy2Cook High-Volume, Low-Cost, and Stable Nutrition for Universities and Colleges Student catering is one of the most operationally demanding segments of mass food service. Universities, colleges, and large educational campuses must serve hundreds or thousands of students every day within short time windows, strict budgets, and limited staffing resources. Speed, price, and consistency matter more than culinary complexity.
3 min read


Bakeries, pastry and deli snack corners (chains)
Easy2Cook helps bakeries and confectionery producers increase sales and reduce costs by adding slow cooking, sous-vide gastronomy, and simple automation for pastry and cake production.
3 min read
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