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Raise Prices on the Restaurant Menu — or Not?
Food cost inflation cannot help but show up on your menu. Guests shop at chain grocery stores and fill up their cars with gas. When inflation hits a country, prices go up everywhere, including in foodservice. The question is not whether to raise prices or not. The question is how loyal your audience is to your brand and how satisfied they are with the quality of your food. How strong and active your competitors are in the market right now. What alternatives your guest has and
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