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Creativity in HoReCa business: How Discipline is Born from Inspiration, and Loyalty from Personal Interest
Hospitality is a creative profession far beyond the kitchen. This chapter reveals how to ignite creativity in your frontline staff through the "I Am the Restaurant" philosophy. It presents a powerful internal monologue that defines true employee engagement, followed by ten actionable principles: radical openness that eliminates grudges, personal interest cultivated through kitchen immersion and competitor reconnaissance, mood discipline as a professional standard, professiona
13 min read


I am the restaurant concept of Fedor Sokirianskii
The "I Am the Restaurant" concept is not team-building; it's a management philosophy that transforms staff from hired hands into motivated owners. A deep dive into how a team's internal commitment becomes the ultimate guest hospitality.
4 min read
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